Late Thursday afternoon, MyFitnessPal’s parent company, Under Armour Inc, revealed that 150 million MyFitnessPal user accounts had been breached by a hacker. Under Armour has stated that the hack was limited to username’s, emails, and hashed passwords. No user social security numbers or credit card numbers were accessed. In the end, the perpetrator of this hack walked away with a TON of information about the diet what type of exercise routines of MyFitnessPal users.
Once I learned that this data breach did not expose my social security number or credit card information, I had to stop and think about how I felt about this hack. Yes, personal information about me was acquired by a hacker, however, do I really care if someone knows what my personal diet and exercise routine look like? The truth is, I really don’t care. My account settings already allow any MyFitnessPal user access this information. I seriously doubt the person / people that stole this information are going to take the time to dig into the last five years of my data and exclaim, “Holy S#$%! This guy really let himself go”!
Why would a hacker want to steal 150 million MyFitnessPal user’s account information if that information did not include social security numbers and credit card data? I did five minutes of research and discovered the answer. It turns out that stolen health information can be sold up to 20 times the value of a stolen credit card information on the black market.
The bottom line is, big data is BIG business. Even if your personal information is not hacked and sold on the black market, you can be almost certain that your personal data is being sold for millions of dollars by the companies you are giving it to. In fact, The Economist has declared that “The world’s most valuable resource is no longer oil, it’s data.”
So, do you readers out there care that your personal diet and exercise information is being sold to the highest bidder by hackers and the companies that developed the device you wear to track your fitness? Or, do you feel like you accepted this fact when you purchased your device and downloaded apps to use with that device?
After all, we all clicked the word “agree” saying that we had read the company’s terms and conditions. You all read every word of those terms and conditions before clicking the “agree” button, right? 😉