I have felt like writing a new blog post for a while now. I haven’t been doing a lot of running lately, so my usual source of inspiration for new blog posts is currently dried up. While contemplating my lack of ideas for new posts, I realized that there is an event next week that I am extremely excited for. Steven Spielberg’s new movie Ready Player One comes out next Friday (March 30th). I LOVED the book the movie is based on and I am a huge fan of Steven Spielberg’s movies. So, I have created a new category of blog post on Short, Round, and Fast titled “Gut Reaction”.
Movie studios spend hundreds of millions dollars to promote / market their movies ahead of their release. The public’s response to this marketing, or their “Gut Reaction”, is what will make or break a movies opening weekend. The idea behind “Gut Reaction” is simple. I will rate my enthusiasm for an upcoming movie release based on the films marketing. My gut reaction to a films marketing will be ranked using a scale of 1 – 5 pizzas.
So, here we go. My “Gut Reaction” to the marketing for Steven Spielberg’s Ready Player One!
Poster – 5 Pizzas
A nice throwback to Drew Struzan‘s most iconic works. Many of you reading this post don’t know who Drew Struzan is and the amazing work he has contributed to movie posters, but, I promise you, you do know and love many of his posters.
Comi-Con Teaser Trailer – 3 Pizzas
I thought that this was a decent introduction to the material, but I was disappointed that the trailer spent the whole time explaining the Oasis. There is no mention of the plot of the movie and how the Oasis fits into it. I know that this why the first trailer is called a teaser, but if this wasn’t a Spielberg movie, I would have only given this introduction to the movie 2 pizzas.
Trailer 1 – 4 Pizzas
This first official trailer starts to outline the plot, expose the viewers to the plethora of 80’s and early 90’s pop-culture references in the film, and is backed by Van Halen’s “Jump”. It is a huge improvement over the teaser trailer. That being said, I still had some reservations about the motion capture avatars in the Oasis after seeing this trailer.
Trailer 2 – 2.5 Pizzas
This trailer perfectly uses the classic song “Pure Imagination” to remind the viewers that anything is possible in the Oasis. Unfortunately, the trailer is still light on plot with a heavy focus on the films special effects. I felt like this trailer was a step back from the teaser and trailer 1.
Trailer 3 – 5 Pizzas
This trailer perfectly outlines the plot of the film and touts Steven Spielberg’s return to making blockbuster movies. I love that this trailer fully owns the purpose of this movie. This is not a movie made to win over movie critics and collect Oscar nominations. This movie is a pure popcorn flick and it is not ashamed if it. Spielberg wants the audience to check their brains at the door and to give in and let themselves be entertained by the spectacle and nostalgia on the screen; and that is something that he hasn’t tried to do in a long time.
Overall Gut Reaction – 4 Pizzas
Are you excited for this movie? Or, are you siding with the haters out there that are already criticizing this movie for being a another heartless nostalgia fueled Hollywood cash grab?